Wow. It was beginning to look like anything Cherry was going to come across as medicinal, floral, or just plain OFF-putting. Have not had great results with cherry flavorings yet. Until now. Be advised, I am re-testing some of the previous brands to see if I tested them too high. With this one, even at 7% (I intentionally tested it high) was very good. I am getting nothing chemical, or medicinal from this, nothing floral or perfumey, but a good cherry. This is very similar to a Cherry Crush soda, or maybe a Cherry water ice. It leans towards artificial, but that's not necessarily a bad thing. Just because it doesn't taste like a natural cherry per se, it's pretty damned good, out of the gate, and at 7%. It doesn't appear to be a single cherry, but hints of maraschino, maybe some black, maybe another, but combined. It is very full, and actually pretty good as a SF. I'm going to be testing INW Cherry and Cherries to see if they could be used to build this up or not. Surely some Stevia could help make this pop even more. Without testing, am fairly sure the typical cherry boosters would work with this, i.e. Almond, Marzipan, etc. Out of the gate, this one really works, and with NO off putting notes, nicely full bodied, good sweetness, and a hint of punch on the top end, this one's a keeper. Easily 9.5/10.